The Canadian Society for Marketing Professional Services

Unleash the Power and Potential of LinkedIn

Join The Canadian Society for Marketing Professional Services (CSMPS) for a fully interactive workshop that will provide valuable insights on leveraging LinkedIn for B2B Marketing and Lead Generation for your organization. The day will focus on B2B lead generation, business development and social selling strategies specific to the AEC sector. You will learn the conventional elements of LinkedIn statistics (the why) and best practices (the how) regarding LinkedIn security, profile optimization (personal and company), network development and engagement, as well as TOMA (top of mind awareness) and SME (subject matter expertise) practices.

Date: Wednesday, February 25, 2015, 8:30am – 4:30 pm
Location: Four Seasons Hotel, 791 West Georgia Street, Vancouver, BC
Cost: $399 CSMPS Members, $499 Non-members
Learning Units (LUs): 6 Non-core
To register:

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