New Mailing Time Set For AIBC eNews

New Mailing Time Set For AIBC eNews - Draft 2

Starting today (Thursday, May 15, 2014) eNews will be distributed Thursday mornings between 10am-12pm.

Thank you to the eNews readership for indulging the AIBC communications staff during the seven weeks of beta testing when eNews was distributed at different times of the day and on different days of the week.

The results are in. They indicate that the highest click throughs were received Tuesday and Thursday morning. Incidentally, these two times mirror industry research on best times for newsletter distribution. Thursday was chosen as it also had operational advantages.

If you have any comments or questions about eNews distribution or content, please contact Jennie Reckon, Communications Specialist, jreckon@aibc.ca.

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