CSMPS

DIALOG Design: An award-winning AEC digital marketing case study

With the merger of four firms across three provinces – each with their unique brand footprint in the marketplace – Design Dialog one of Canada’s premier architecture firms faced the challenge of shaping a new, cohesive brand and corporate culture. DIALOG’s Director of New Media Miguel Strother, will focus this case study on the digital marketing program developed as part of the overall firm strategy to attract the best and the brightest talent and promote its expertise across the world. Participants will learn: What the challenge was and what strategy was developed in response; How tools/platforms were chosen and what was accomplished / measured, and; How engagement continues and long-term value is being built. The seminar takes place on Wednesday, January 22nd, 2014, 7:30 a.m. to 9:30 a.m., at the Four Seasons Hotel, 791 West Georgia Street, Vancouver. The cost is $85 ($70 for CSMPS members), and breakfast is included. Pre-registration is required, please click here.

1.5 Non-core LUs

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