Canadian Society for Marketing Professional Services

What’s Your Value Proposition?

A value proposition is an essential tool that forces you to look both internally and externally in crafting a statement that is actionable by you and your firm, while being credible and compelling to your target audience. In this session, participants will learn how professional service providers can best describe what they do so that the value is highlighted and people want to know more. The seminar takes place Wednesday, November 20,2013, 7:30 – 9:00 a.m. at the Four Seasons Hotel, 791 West Georgia Street, Vancouver. The cost is $85 ($70 for CSMPS members), breakfast included. Pre-registration is required. Go to http://www.csmps.com/eventreg.html.

1.5 Non-core LUs