Lessons in Urban Wayfinding

As cities become denser and more complex, there is a growing need for them to be livable, accessible, efficient, and optimized to reduce carbon. Benchmark projects like “Legible London” have demonstrated how wayfinding design can effectively contribute to these goals through multidisciplinary collaboration and innovative partnerships. In this lunch-and-learn session, Craig Berger of the Fashion Institute of Technology in New York will share his experiences leading successful projects using strategies to enable, finance and deploy large-scale public projects. Transportation planner and engineer Adrian Bell of Applied will discuss how wayfinding is becoming a strategic issue for cities, helping them become more accessible and inclusive to active forms of travel such as walking and cycling. The lecture will also address how interior designers, architects, landscape architects, and exhibition designers can engage in the urban realm. Learn from two of the leading practitioners in urban wayfinding design how a holistic approach to identity, brand and wayfinding can contribute to a cities’ competitive edge. The date: Thursday, December 15, 2011, 11:30 a.m. to 2:00 p.m. at Ironworks Studios, 235 Alexander Street, Vancouver. The cost is $25 ($20 for Society for Environmental Graphic Design members, and $10 for students), lunch included. Seating is limited, so please register early at http://www.eventbrite.com/event/1814682765.

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