The Name Game: The biggest quandary facing some architects is the wording on the door

By Martin Filler, Architectural Record

January 2011

 

As any good psychologist will tell you, names are destiny, imposing on newborn babies parental expectations that often become self-fulfilling prophecies. But just as children’s names go through inevitable cycles of fashion, so have architectural firms endured nomenclature fads that now have reached an unprecedented degree of ridiculousness. More … http://archrecord.construction.com/practice/firmCulture/1101practice.asp.

 

Lost Generation

By Michael Liu, Metropolis Magazine

January 3, 2011

 

An upbeat article in a 2008 architectural magazine featured chirpy stories of enterprising young architects who, unable to find positions in their chosen profession turned to alternative professions.  Now, twenty months on, it’s doubtful they’ll ever come back. Many economists predict a slow, plodding recovery beginning in the third quarter of 2011. Others are less sanguine. In either case, the durability of the present recession will elongate the period in which young graduate architects leave the profession and inevitably reduce the number of young people choosing an architectural education in the first place. One has to ask, how will this influence the practice of architecture? More … http://www.metropolismag.com/pov/20110103/lost-generation.