Is Green Branding a Thing of The Past?

By Marc Stoiber, BC Business

December 9, 2010

 

Customers are growing weary of green branding, so how will green go forth? As a staple, not a perk. We are witnessing an explosion of green products in the North American market. By some measures, launches tripled between 2008 and 2009, and show no sign of slowing down. More … http://www.bcbusinessonline.ca/bcb/bc-blogs/conference/2010/12/09/green-branding-thing-past.

 

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